ABOUT NAVIRANG
Navirang started in campaign planning and strategic analysis. Now it designs marketing for an era where AI writes the answer.
OUR NAME
The name Navirang comes from nabi, the Korean word for butterfly, and it came from change. A caterpillar and a butterfly are one life living the world in completely different ways. Brands are the same. Without altering what they have, they become something else entirely depending on how they are described and where they are placed.
Digital Marketing & Consulting. Navirang has worked from market research and data analysis into strategy, and connected that through to content and brand solutions.
And now the route by which people obtain information is moving from search results to AI answers. We read that shift as a chance for a brand to transform once more. Making sure a brand is cited inside the answer when AI responds — AEO is Navirang's present specialism.
ABOUT NAVIRANG
Measure what is happening, redesign around questions, then build the entity worth citing. The three run together rather than in sequence.
We start by measuring what AI is saying about the brand right now.
We rebuild content structure around questions rather than keywords.
We build a brand entity AI can trust and cite.
HOW WE WORK
The place an agency site most often leaves empty. Trust needs the sentence that says what we refuse, too.
We do not write a proposal before an audit. We measure how AI describes the brand today, and then propose only the work that follows from it.
Citation results differ per engine and change week to week. Rather than showing only the items that improved, we put the queries that dropped out and the metrics that fell in the same report.
When content, advertising and the website are handed to different firms, the description of the brand drifts apart. To AI, that inconsistency is an untrustworthy signal.
Items you can handle yourself are marked as such in the report. We do not tie work you need not hand over into a contract.
VERIFIABLE
We do not publish client performance figures or satisfaction scores. Client measurement is outside our disclosure scope, and our own citation rate is still being baselined, so there is no value to give. What is below can all be checked — every number carries a path to verify it.
AEO is a new line of work for us, but the company is not new. We have operated as an advertising agency since 2018, and the SEO and advertising projects behind us number in the hundreds. Client names and per-project detail are covered by contract, so we cannot list them, and the figure rests on our own contract records rather than anything you could cross-check — which is why it is not one of the cards above.
The standard we have demanded of other companies' figures is one thing — a number written without its conditions cannot be verified. We apply it to our own pages.
FIT
We tell clients that a document stating when something does not fit tends to get cited more often than one that only sells. We hold ourselves to the same standard. The right-hand column is the work we turn down.
This is a good fit when
Another firm is the better choice when
Even if one of the right-hand conditions applies to you, the audit is free. Read it and decide another firm suits you better — that is a fine outcome.
COMPANY
Our general online marketing site navirang.co.kr is operated by the same legal entity. It is an older site in Korean.
Our free audit finds out. We ask real questions in the major answer engines and report what was cited and what was said.
We reply within one business day.