Performance Marketing
Search, display and retargeting advertising run on a data basis. We talk in cost per conversion, not impressions.
- Media mix design
- Conversion tracking setup
- Weekly optimisation
SERVICES
Integrated marketing
with AEO at the centre
Four answer-engine services form the axis, and marketing execution and creative run in the same team. Use a different vendor per channel and the message splits — and a split message is not what AI trusts.
AEO SERVICES
Putting the brand
inside the answer
This is what Navirang leads with. Four pieces of work that begin with measurement and continue into tracking, forming one cycle.
AEO
AEO Audit
We put real questions to the major answer engines and measure how much, and in what context, the brand is cited. You get a report on the citation-share gap against competitors and what is causing it.
- Citation rate and accuracy measured
- Competitor share comparison
- Improvement priorities derived
AEO
Answer Content
A well-written piece is still a poor citation candidate if it is hard to cut. We restage the question as the heading and rewrite the content so the first paragraph completes the answer.
- Question-shaped headings
- Direct-answer paragraphs (40-120 characters)
- Evidence and source blocks
AEO
Structured Data
We put Organization, FAQPage, Product and HowTo schema and llms.txt in order, so the screen people read and the facts machines read say the same thing.
- JSON-LD schema design
- llms.txt and robots upkeep
- Entity sameAs linking
AEO
AI Monitoring
Answer engine responses change week to week. We re-ask the core question set on a regular cadence, tracking how citations move and correcting wrong information.
- Weekly citation tracking
- Misinformation correction
- Monthly consolidated report
MARKETING
Outside the answer,
the brand still has to sell
AEO alone does not complete revenue. Paid search, social and performance run alongside it on the same message.
Brand Marketing
We define which question the brand intends to be the answer to, then repeat that definition in the same sentence across every channel. Consistency is what AI treats as trust.
- Brand message definition
- Naming and identity
- Per-channel message alignment
SNS Marketing
Instagram, blog and YouTube content gets operated in a form answer engines can use as evidence. Channel operation and AEO are not split apart here.
- Channel content operation
- Influencer and reviewer campaigns
- Community management
Keyword Marketing
Paid search and organic visibility get designed together. Existing SEO assets are AEO's starting point, not something to be replaced.
- Keyword and query research
- Paid search operation
- Technical SEO improvement
CREATIVE
The screen people read and
the structure machines read
We do not split design and development across vendors. What looks good is built so that it is also easy to cite.
Media Contents
From detail pages and card news to video, content that gets read and content that gets cited are made inside the same brief.
- Detail pages and card news
- Short-form and video production
- Shooting and editing
Web Design
We build websites AI crawlers can read. A screen drawn only by JavaScript is a blank page to an answer engine.
- Responsive website build
- Server rendering by default
- Speed and accessibility
RELATED AREAS
The four areas
behind the service list
If the cards above are what we sell, the areas below are the expertise those pieces of work come out of.
ANSWER ENGINE OPTIMIZATION
AEO
The structure that gets cited in AI answers
Designing content and structured data so answer engines can use them as evidence, and measuring whether they do.
Read moreSEARCH ENGINE OPTIMIZATION
SEO
The foundation that gets you found by search engines
A document that is not indexed never even becomes a citation candidate. Technical, content, entity and indexing work run together.
Read moreAI-ready website
A site people, search engines and AI all read
We build or repair websites where the body text is in the HTML source and the facts machines need are there with it.
Read moreRESEARCH & DATA
Research
AI search visibility in actual data
Primary data we measured and published ourselves — such as the field measurement across all 17 Korean provinces — and the protocols behind it.
Read moreThe layer that makes a brand the material generative AI builds an answer from is handled by GEO, and the umbrella term for all four areas is AI search visibility. If those four divide the work by what it does, the axis that divides it by who is asking is AEO by industry — the shape of the question changes by industry, and so does the document that answers it.
SCOPE & COST
What we take on, and
what moves the cost
These are the things to check first when you are considering AEO consulting or delivery. No figure appears on this page because numbers produced before these values are settled are not comparable with each other — the starting figure once specific values go into the six lines is published with its conditions on pricing.
What Navirang takes on
- Measuring the current citation state and recording the baseline (question set and measurement conditions settled with it)
- Designing citable document structures and applying structured data
- Checking and fixing AI crawler accessibility and indexing paths
- Aligning brand notation and entity information
- Repeated measurement under the same conditions, with monthly reporting
What we do not do
- Contracts that guarantee visibility, ranking or citation
- Ranking manipulation such as automated repeat searching or self-result clicking
- Paid articles and paid reviews
- Content that fills in facts we have not confirmed
The six things that move the cost
- Site size
- The number of pages in scope for review and editing
- Number of questions
- How many questions get measured — the denominator of the ratios grows with it
- Number of engines
- Whether to watch all 7 or only the primary ones
- Scope of content production
- Whether we hand over the structure specification only, or write the copy too
- Measurement cadence
- Whether it ends at a single audit, or runs weekly re-measurement with monthly reporting
- State of existing assets
- How far indexing, crawler access, structured data and notation are already in place
We confirm the current state with the free audit, put values into the six lines to close the scope, and then quote. Which values go into those six lines per configuration, and the contract terms, are on pricing. To look at the generative AI layer alongside it, GEO consulting sets the same items out on the same basis.
Not sure which service you need?
Start with the audit. We measure the current state first, then propose only the work that follows from the result.
We reply within one business day.